FLY Pentop Computer, Leapster L-MAX Learning Game System, Learn-Around
Playground, My First LeapPad Learning System and Learning Connections
Train Recognized
EMERYVILLE, Calif., Aug. 16 /PRNewswire-FirstCall/ -- LeapFrog
Enterprises, Inc. (NYSE: LF), a leading designer, developer and marketer of
innovative, technology-based learning products, today announced that the
FLY(TM) pentop computer, Leapster L-MAX(TM) learning game system,
Learn-Around(TM) Playground, My First LeapPad(R) learning system and the
Learning Connections(TM) Train are all recipients of the prestigious Gold Seal
Award presented by the Oppenheim Toy Portfolio.
The Oppenheim Toy Portfolio is the only independent consumer review of
children's media. The Gold Seal is awarded to outstanding new products that
enhance the play lives of children. The products awarded were reviewed by a
noted expert in child development, children's literature, and education, and
further tested by the most objective panel of judges: kids. LeapFrog was the
only company to receive five Gold Seal Awards in the Learning Category.
"We are thrilled to be honored by such an exceptional organization," said
Kathryn Olson, chief marketing officer of LeapFrog Enterprises, Inc. "To have
five of our products recognized by one of the leading authorities in toys is
quite an accomplishment, and we will continue to develop products that meet
the highest standards for both the educational and developmental needs of
children."
"Our testers gave consistently high marks to these five award winning
LeapFrog products. They were judged to be extremely innovative in design,
engaging, and educational in a playful way," said Stephanie Oppenheim,
publisher and co-founder of the Oppenheim Toy Portfolio.
The Oppenheim Toy Portfolio's Platinum Awards will be announced on
September 28, 2005.
FLY pentop computer
The FLY pentop computer is a new leading edge computing platform designed
to bring the power of computer interactivity to the most prolific and
user-friendly interface of all -- pen and paper. The FLY pentop computer is
the first consumer electronics device that gives users real-time audio
feedback as they write and draw on special FLY paper, making what they write
come to life. For instance, a FLY pentop computer user can draw a calculator,
touch the handwritten digits and functions to perform an operation, and hear
the answer announced from the FLY pentop computer. A user can also draw a
piano keyboard or drum set and play it. Ages: 8-13 years. MSRP: $99.99.
Leapster L-MAX learning game system
The Leapster L-MAX learning game system combines handheld learning and TV
screen learning to offer the ultimate in educational video gaming. As a
handheld system, it encourages learning on the go. Connected to the TV the
Leapster L-MAX learning game system extends play to a large screen to allow
parents to share in their child's learning experience. Featuring the best
in-depth tutorials and a supporting hint structure to guide children through
reading, math or spelling concepts, the Leapster L-MAX learning game system is
a smart way to support children in their individual learning process. Ages:
Pre-K - 4th Grade. MSRP: $99.99.
Learn-Around Playground
The Learn-Around Playground is an all-in-one activity center that links
physical movements to learning connections as baby grows, from sitting and
crawling to standing and cruising. It features 45 interactive touch points and
a musical mode that lets baby compose and play using a symphony of sounds.
Ages: 3-36 months. MSRP: $59.99.
My First LeapPad learning system
With a fun new school bus shape and color, the My First LeapPad learning
system is the complete way to prepare children for their first day of
kindergarten. The My First LeapPad platform works with the entire library of
My First LeapPad books to prepare children for the first day of school by
introducing essential pre-reading and pre-writing skills. New this year,
children can use the platform without books and explore letters and colors
with the built-in interactive A to Z phonics game. Ages: 3-5 years. MSRP:
$29.99.
Learning Connections Train
The Learning Connections Train comes with five cars, an engine and three
modes of play that provide an introduction to numbers, colors, animal names,
animal sounds and music. By connecting the train cars in order, children begin
reinforcing number/object correlation through fun counting songs. Ages: 9
months and up. MSRP: $19.99.
About LeapFrog
LeapFrog Enterprises, Inc. is a leading designer, developer and marketer
of innovative, technology-based learning products and related proprietary
content, dedicated to making learning effective and engaging for all ages, at
home and in schools, around the world. The company was founded in 1995 and is
based in Emeryville, California. LeapFrog has developed a family of learning
platforms that come to life with more than 100 interactive software titles,
covering important subjects such as phonics, reading, writing, math, music,
geography, social studies, spelling, vocabulary and science. In addition, the
company has created more than 35 stand-alone educational products for children
from birth to 16 years. LeapFrog's award-winning U.S. consumer products are
available in six languages at major retailers in more than 25 countries around
the world. The LeapFrog SchoolHouse-curriculum programs are currently in more
than 80,000 classrooms across the U.S. with over 200 interactive books and
over 450 skill cards representing more than 6,000 pages of educational
content. LeapFrog SchoolHouse(TM) products have won numerous awards from the
education industry, including the Golden Lamp Award and Distinguished
Achievement Award from the Association of Educational Publishers, the Award of
Excellence from Technology & Learning magazine and the Teacher's Choice Award
from Learning magazine.
About Oppenheim Toy Portfolio
Oppenheim Toy Portfolio is the only independent guide to children's media,
co-founded in 1989 by child development experts Joanne and Stephanie
Oppenheim. Oppenheim Toy Portfolio Gold Seal Awards are given to outstanding
new products that enhance the play lives of children. The Oppenheims are both
Contributors to NBC's Today Show. More information about the Oppenheim Toy
Portfolio can be found at http://www.toyportfolio.com .
NOTE: LEAPFROG, LEAPFROG SCHOOLHOUSE, LEAPPAD, FLY, LEAPSTER L-MAX,
LEARN-AROUND and LEARNING CONNECTIONS are trademarks or registered trademarks
of LeapFrog Enterprises, Inc.
Contact:
Liz Einbinder
LeapFrog Enterprises, Inc.
510-420-5223
leinbinder@leapfrog.com
Marisa Ollins
Kaplow Communications
212-221-1713
marisao@kaplowpr.com
SOURCE LeapFrog Enterprises, Inc.
08/16/2005
CONTACT: Liz Einbinder of LeapFrog Enterprises, Inc., +1-510-420-5223,
or leinbinder@leapfrog.com; or Marisa Ollins of Kaplow Communications,
+1-212-221-1713, or marisao@kaplowpr.com, for LeapFrog Enterprises, Inc.
Web site: http://www.toyportfolio.com
Web site: http://www.leapfrog.com
(LF)
