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New LeapPad Sells Out In First Two Weeks
LeapFrog's New $99 Tablet for Kids Expected to Be One of the Hottest Products of the Holiday Season - Even Santa May Be Left Empty-Handed

EMERYVILLE, Calif., July 18, 2011 /PRNewswire via COMTEX/ --

LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, today announced that the new LeapPad(TM) has sold out of pre-sale units in the first two weeks in the U.S. Unveiled in late June, LeapPad became available for pre-sale on major retailer websites on June 29th. Additional quantities of the LeapPad will be available at major retailers in late August.

(Logo: http://photos.prnewswire.com/prnh/20090219/LFLOGO)

"We are extremely pleased with the performance of LeapPad during this initial availability," said John Barbour, chief executive officer at LeapFrog. "Every year, there is a must-have product on every child's holiday wish list and I strongly believe that LeapPad is going to be at the top of many of those lists."

LeapPad, a personalized learning tablet designed for kids ages four and up, mirrors popular adult tablets, and includes an on-board camera and video recorder. Featuring endless ways to play, this new tablet is revolutionizing the way children learn by offering the next generation in learning fun, digital reading and personal creativity. By the end of the year, LeapPad will have a library of more than 100 game cartridges and apps that include best-in-class educational curriculum.

"We're keeping a close eye on the LeapPad as the pre-sale has been extraordinary," said Jim Silver, editor-in-chief of Timetoplaymag.com. "This groundbreaking educational product is sure to be on the consumer's radar throughout the holiday season."


LeapPad will be at MSRP at $99.99 USD. Game cartridges will be at MSRP $24.99 USD and downloadable apps at MSRP $5.00 USD and up. LeapPad will be available in green and pink at major retailers in late August in the U.S., Canada, UK and Ireland, and in other countries such as Australia and New Zealand later in the year. For more details, visit leapfrog.com/LeapPad.

About LeapFrog

LeapFrog Enterprises, Inc. is an education innovator and a leading developer of educational entertainment for children. LeapFrog's award-winning product portfolio is designed to help every child achieve their full potential by delivering best-in-class curriculum through engaging and technology-based platforms, content and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers product recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for life and academic success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at www.leapfrog.com.

TM & Copyright © 2011 LeapFrog Enterprises, Inc. All rights reserved. All other trademarks are the property of their respective owners.

Media Contacts:

Kathryn Green

Monica Ma

LeapFrog Enterprises, Inc.

Media Relations





SOURCE LeapFrog Enterprises, Inc.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding LeapFrog Enterprises, Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.