About Us
LeapFrog Enterprises, Inc. (Listed on NYSE: LF)
LeapFrog makes learning fun and is a leading developer of children’s educational products. Our innovative products bring together robust technology, education curriculum and entertainment properties to create engaging and interactive learning experiences. Our product portfolio consists of standalone learning toys, interactive reading systems, mobile learning systems, and software-based book, game and learning app content. All of these products are strategically part of our proprietary online Learning Path system which provides parents with personalized learning feedback and children with richer interactive learning experiences. The Learning Path is building direct one-to-one customer relationships with parents and increasing customer engagement with our products. Our award-winning products are available in four languages at major retailers in more than 44 countries and in more than 100,000 classrooms in the United States. Our mission at LeapFrog is to inspire children with a lifelong love of learning and reading and to empower parents with personalized tools that will help them advance their children’s learning progress.
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LeapFrog Learning Path Strategy
The Learning Path combines LeapFrog’s proprietary curriculum and technology with the power of the web to bring new levels of engagement, customization and personalization to LeapFrog products. The Learning Path builds direct one-to-one customer relationships with parents by empowering them with personalized feedback about their child’s learning progress and by suggesting specific LeapFrog products that will further develop their child’s skills. The Learning Path has customizable online and downloadable content that engages children and enriches their educational and entertainment experience with LeapFrog products.
*LeapWorld online gaming site is currently available for Leapster2 and will be available for Leapster Explorer and Tag in the summer of 2010.
LeapFrog Product Portfolio Strategy
LeapFrog’s product portfolio starts with standalone learning toys that introduce parents of young children to LeapFrog and the Learning Path. Some of these early development learning toys are customizable and directly connect to the Learning Path system which enables LeapFrog to start building direct customer relationships. As children develop, LeapFrog offers interactive reading and mobile learning products along with large libraries of software-based book, game and learning app content to engage, entertain and teach children new learning skills.
